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Elevate Sport is a wholly own subsidiary of Trimark Sportswear Group. Elevate Sport was founded by Will Andrew and Derrick Milne to establish a retail brand that will service the independent retailers and franchise retailers alike. Elevate Sport was also awarded an activewear license for the Vancouver Olympics in 2010. You can visit Elevate's website at www.elevatesport.ca.
Elevate Sport has a cascading mission statement from Trimark Sportswear. As a result Elevate Sport sells exclusively to approved retailers in Canada. The addition comes as a result of our retail channel. Elevate has begun selling into the tourism and souvenir markets as well as the sporting goods market.
As part of our Olympic license, Elevate has also developed exclusive styles for distributors of key Olympic Sponsors of the games. This added channel to the Olympic License is an exciting part as it allows Sponsors to initiate that sponsorship with exciting new products and extends their brand in a public forum. The Olympic Sponsors have continued their relationships with their Promotional Products Professionals and as a result strengthened Trimark relationships with these distributors.
As part of the Olympic License we have completed a complete audit of our factories to ensure that they are Socially Compliant. It is our belief that as a result of our corporate volume we have the opportunity to improve the lives of those working in our factories around the globe. In today’s day and age it is the right thing to do! Plus it is increasingly becoming an area of differentiation for our company.
To achieve social compliance in each of our factories we have engaged a third party audit firm, Intertek. Intertek is an internationally recognized firm that specializes in, not only audits, but also the development of best practices in factories across the globe.
The Intertek audits are a considerable expense and will require repeated audits to ensure the standard is maintained. At Trimark Sportswear & Elevate Sport we are making this a top priority as we recognize that Social Compliance has become key distinction between different vendors not to mention it is the right thing to do!
These audits are a measure of how our factories are doing against a predetermined set of guidelines. The team at the Vancouver Organizing Committee (VANOC) has set up guidelines that are recognized as some of the highest standards in the apparel industry. As a result we at Trimark and Elevate have chosen to comply with these standards of excellence.
Compliance Standards Include:
Management & Labour treatment
Over time regulations and practices
Labor force requirements (Age, etc..)
Workplace safety (Environment, signage, cleanliness, etc.)
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