2010 Vancouver Olympic Games
In 2006 Elevate Sport Inc., a wholly owned subsidiary of Trimark Sportswear Group, was selected as a licensee for the activewear category for the 2010 Vancouver Olympic Games. Elevate became the largest licensee for the Olympics in terms of both revenues and product categories.
Elevate Sport successfully won the bid over 25 branded companies by highlighting our mission to promote the Vancouver Organizing Committee's (VANOC) brand versus enhancing our brand. VANOC wanted to extend their brand into apparel and did not want to jeopardize their brand by co-branding with a large retail brand.
Our team of designers worked closely with the marketing and brand champions within VANOC to build brand guidelines for apparel. We successfully launched two collections annually and exceeded our initial revenue projections by 500%.
In addition to the retail collection, we also designed and built corporate uniforms for a number of the Olympic Partners, such as McDonald's, Bell Canada, Royal Bank of Canada, VISA and the specific teams within the Olympic Organizing team.