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Elevate Sport Names b*co communications as PR AOR

May 25th, 2009

Elevate Sport recently announced that it has hired b*co communications, Vancouver, as its public relations agency-of-record.

b*co will manage all communications activities for Elevate Sports, including targeted media relations campaigns for its 2010 Olympic and Paralympic Winter Games' licensed products, as well as business and trade outreach.

"b*co’s knowledge of the Canadian marketplace and understanding of our business made it a clear choice to be our public relations agency," says Will Andrew, president, Elevate Sport. “We are continuing to grow at an incredible pace, particularly as we get closer to the Winter Games, and we think it’s time that we tell our story of determination and success. Hopefully, it will inspire others to follow their passion and dreams during these tough times.”

Elevate Sport is a fully-owned subsidiary of the Trimark Sportswear Group. It was founded in 2006, when the company was named as an Official Licensee of the Vancouver 2010 Olympic and Paralympic Winter Games for lifestyle and activewear made of poly/polyblends. With its selection to be an Official Licensee, Trimark recognized the need to raise the bar and created Elevate Sport to become the industry leader.

The company is based on the philosophy to inspire sport, promote athletes and embrace the spirit of the games. Every Elevate Sport garment tells a story: the tough training days, the fear of defeat and the victory celebration in the game you love! 'Elevate your senses, Elevate your style, Elevate your game.'